"We've always felt that the strength of our platform has been a kind of symbiotic relationship between the platform being created and strengthened by new experiences. And then that reinforcing the strength and one hopes the longevity of the platform overall."
Those are the words of PlayStation CEO, Andrew House, when addressed about Sony's large range of PlayStation 3 exclusives coming to the console, despite the powerful hardware approaching its sixth anniversary.
It's easy to question Sony's aggressive first-party software direction, seeing as though Microsoft is sticking to its Halo and Gears of War franchises, while Nintendo is working towards new hardware and third-party support for games that have already been released: at first glance it certainly seems like Sony has more faith in its hardware going forward than its competitors do.
It's Sony's confidence "to make the investment where necessary" that is driving such an impressive range of software for the hardware. Beyond looks stunning, The Last Of Us seems set to take survival action to all new levels, while PlayStation All-Stars Battle Royale seems like a good ol' fashion ode to the brand's best characters, even if a few familiar faces are missing.
What is particularly promising about Sony's commitment to its exclusive software is that it acknowledges the onus to deliver on expectations of original software, no matter how long into its lifecycle it may be.
While there is a "conventional wisdom in the industry" that innovation can only happen with a new audience within a hardware's first two years on the market, Sony takes a different approach, constantly looking to innovate how its market interacts with its software and hardware.
And as gamers, we should be especially grateful for that.
What PS3 exclusives are you most excited about?
By Gaetano Prestia - Bio