Following yesterday's announcement of Call of Duty: Black Ops 2, Activision publishing CEO Eric Hirshberg says it brings "disruptive innovation" to the annual Call of Duty series.
"Hands down, this is the most ambitious Call of Duty ever," he said, reports Eurogamer.
"We are bringing disruptive innovation to the franchise and we are doing it on several fronts. We're pushing the boundaries technologically, graphically, and from a narrative and gameplay perspective.
"At the same time, we need to stay true to the epic realism, authenticity, heart pumping adrenaline, and cinematic action that so many people love and expect from a Call of Duty game. Treyarch's vision for Call of Duty: Black Ops 2 will redefine the Call of Duty franchise for the future - both literally and figuratively."
Studio chief of Treyarch, Mark Lamia, made things interesting by adding the campaign will include "a thought-provoking story that introduces branching storylines and meaningful choices that impact the narrative".
"We are challenging assumptions on every front, with the single player campaign, Zombies and multiplayer," he said.
"Running in the multiplayer engine for the first time, Zombies gives players a bigger and more diverse set of gameplay experiences, as well as entirely new ways to wage war with the undead.
"And in multiplayer, we're embracing all skill levels and play styles to give players more ways to engage. With Call of Duty: Black Ops 2, we're all in and we won't rest until we've launched nothing less than the best Call of Duty we've ever made."
By Ben Salter