THQ CEO Brian Farrell has recently told investors that Saints Row: The Third pre-orders are double what they were for Saints Row 2 at the current time before release.
"We think with another couple of weeks we'll surpass the pre-orders for Saint's Row 2 and we're still 15 weeks from launch," he added.
Farrell also revealed his post-launch plans, stating it hoped to pull in 20% additional revenue from DLC's.
"Saints Row's digital ecosystem will contain the most comprehensive suite of digital content across our portfolio, including a season pass, microstransactions, planned DLC offerings for nearly a year post launch, game add-ons, consumables and an in-game store," he promised.
Saints Row: The Third is set to drop on the 18th of November for PS3, XBOX 360 and PC.