Sony isn't concerned with being first ahead of Microsoft in the next-gen console race, instead focusing on the quality of the product, says SCEA boss, Jack Tretton.
Sony has "never been cheapest", explained Mr Tretton, and that it's simply about "being the best".
“We’ve never been first," he said.
“If you can build a better machine and it’s going to come out a little bit later, that’s better than rushing something to market that’s going to run out of gas for the long term."
While he acknowledged that it would be good to ship first and be the cheapest, "the number one goal is to be the best machine and that’s what we’re always focused on,” he explained.
By Gaetano Prestia - Bio