The retail market is still going strong, despite the struggles of video game retailers such as GAME and rental company Blockbuster, according to Square Enix US president, Mike Fischer.
Mr Fischer believes "the retail market is still dominant", citing Hitman, Tomb Raider and Sleeping Dog, despite these games not actually having been released yet.
"I don't think it's an 'or' solution anymore, it's an 'and' solution," he said. "I think we could have a big online hit tomorrow and shift a massive proportion of our games online. And then we could have a massive retail hit the quarter after that and the bar swings the other way."
The most important things are results and quality, things he thinks are what other big entertainment companies also hold highly.
"Is Warner Bros. or Fox primarily a theatrical company or primarily a home video company? What percentage of their revenue is the right mix? I think they just want a hit movie. I just want a hit game.
"I don't go in and say, 'I want an iPhone game,' or 'I want an Android game,' or 'I want a downloadable game.' I'm simply looking for great IP investments. And finding the right platform to fit them."
Mr Fischer said "there are...fewer business model limitations" than in the past, which make success in retail more likely.
Square Enix says Tomb Raider can be the best game in the series, and this generation. The game will be showcased at next week's E3 event in Los Angeles.
Source: Games Beat
By Gaetano Prestia - Bio