EA: the market wants and likes freemium games

by Nathan Misa Featured 4 Comments 15 Votes 1999 Views 04/04/2013 Back to News

The free-to-play business model integrated in several games today may be scrutinised and criticised by many, but EA's mobile gaming head Nick Earl believes the amount of consumers who do support the freemium system within their games with in-game purchases speaks for itself as one of the reasons the company is focusing on this direction.

"The market has spoken very loudly that that's the model they like," Earl said in an interview with GamesIndustry.biz. "Even though there's some vocal minority that don't like it, ultimately the numbers would show that they and others all support the freemium model better."

The example Earl used was EA's recently released Real Racing 3, which upset some gamers for its heavy emphasis on in-app purchases. Earl noted that while the game's freemium model got plenty of vocal criticism online, it also got four-and-a-half star average customer reviews on iTunes with nearly 40,000 people having rated the title.

"I think initially they were a little bit annoyed because the all-you-can-eat model makes sense for them," Earl said. "That's the kind of people they are. But at the end of the day, they're going to pay to eat, if that's their choice. And they're happy doing it."

While EA strives to balance reception of the model, Earl notes you can't please everyone: "At the end of the day you kind of have to look at real numbers. The old proverb, 'You can't please all the people all the time' is just so true."

By Nathan Misa

Link to us http://PS3.mmgn.com/News/ea-the-gaming-market-wants-freemium-game
Vote for this article Log in with Facebook

EA: the market wants and likes freemium games Comments

Leave a comment Log in with Facebook
Ea just trying to push the drm and dlc models even harder this is laughable
Ea will just make another pay-to-win game that will leave all the people that have better things to spend their money on to lose against the pay-to-win (insert name here) =_=
**** Off EA. They just want gaming to go backwards to save a lot of $.
yeah no thanks. Won't bother with any of your freemium titles.

Post a comment

Leave a comment Log in with Facebook

Recently Read

Featured PS3 Content

Most Anticipated April game

Most Anticipated April game

1 day ago Polls 3 5
PlayStation Plus games revealed for April
Gryllis 5 hours News 0 4
EB Expo 2015 exhibitors confirmed, tickets soon

EB Expo 2015 exhibitors confirmed, tickets soon

Gryllis 8 hours News 0 3
Advanced Warfare DLC - SHG talks Grappling in Australia

Advanced Warfare DLC - SHG talks Grappling in Australia

Gryllis 10 hours Articles 0 3
Games of April: GTA V PC, Mortal Kombat X

Games of April: GTA V PC, Mortal Kombat X

Tano 1 day Articles 9 3
Spotify has launched PlayStation Music on PS4 today
Gryllis 1 day News 2 9
Dragon Age: Inquisition Jaws of Hakkon hits PS4 in May
Jayden27 1 day News 1 4
EU tables plan to ban geo-blocking

EU tables plan to ban geo-blocking

Tano 2 days News 7 7

Community Content

The Phantom Pain will be the last Metal Gear Solid

The Phantom Pain will be the last Metal Gear Solid

zurczner 05/03 News 5 5
Work Experience at The MMGN Office

Work Experience at The MMGN Office

12/01/2015 Blog 10 0

MMGN Updates

Status
Updating..
Username

commented on Games of April: GTA V PC, Mortal Kombat X

SlappyWag 6 hours ago
Username

PsFan, Mickyt888 commented on Most Anticipated April game

PsFan 12 hours ago
Username

Zinker posted a news - Next Nintendo Direct announced

Zinker 18 hours ago
Username

commented on DuckTales: Remastered set for mobile rebirth

Zinker 21 hours ago
Username

commented on Halo Online gameplay footage revealed

Zinker 21 hours ago
Username

Zinker, CybaCowboy commented on The EU has the right idea when it comes to the silliness of geo-blocking

Zinker 21 hours ago
Username

Kazanagii, sjt333, Mik3y, maxiboy commented on Lykan Hypersport is the first of Project CARS' free monthly DLC

Kazanagii 23 hours ago
Username

commented on TPG plans to buy iiNet for $1.4 billion

Cobra 1 day ago
Username

Sonofares just unlocked the Welcomed achievement!

Sonofares 1 day ago