EA: the market wants and likes freemium games

by Nathan Misa Featured 4 Comments 15 Votes 2215 Views 04/04/2013 Back to News

The free-to-play business model integrated in several games today may be scrutinised and criticised by many, but EA's mobile gaming head Nick Earl believes the amount of consumers who do support the freemium system within their games with in-game purchases speaks for itself as one of the reasons the company is focusing on this direction.

"The market has spoken very loudly that that's the model they like," Earl said in an interview with GamesIndustry.biz. "Even though there's some vocal minority that don't like it, ultimately the numbers would show that they and others all support the freemium model better."

The example Earl used was EA's recently released Real Racing 3, which upset some gamers for its heavy emphasis on in-app purchases. Earl noted that while the game's freemium model got plenty of vocal criticism online, it also got four-and-a-half star average customer reviews on iTunes with nearly 40,000 people having rated the title.

"I think initially they were a little bit annoyed because the all-you-can-eat model makes sense for them," Earl said. "That's the kind of people they are. But at the end of the day, they're going to pay to eat, if that's their choice. And they're happy doing it."

While EA strives to balance reception of the model, Earl notes you can't please everyone: "At the end of the day you kind of have to look at real numbers. The old proverb, 'You can't please all the people all the time' is just so true."

By Nathan Misa

Link to us http://PS3.mmgn.com/News/ea-the-gaming-market-wants-freemium-game
Vote for this article Log in with Facebook

EA: the market wants and likes freemium games Comments

Leave a comment Log in with Facebook
Ea just trying to push the drm and dlc models even harder this is laughable
Ea will just make another pay-to-win game that will leave all the people that have better things to spend their money on to lose against the pay-to-win (insert name here) =_=
**** Off EA. They just want gaming to go backwards to save a lot of $.
yeah no thanks. Won't bother with any of your freemium titles.

Post a comment

Leave a comment Log in with Facebook

Recently Read

Featured PS3 Content

GOTY 2015: Best Game Of 2015

GOTY 2015: Best Game Of 2015

22/12/2015 Polls 17 13
Friendly Fire Show 117: It

Friendly Fire Show 117: It's not goodbye, it's Halo!

Podcast 01/02 Articles 3 3
MMGN.com in 2016 - Why there is no new content

MMGN.com in 2016 - Why there is no new content

MMGN 31/01 News 5 14
Star Wars: The Force Awakens Play Set review

Star Wars: The Force Awakens Play Set review

Gryllis 13/01 Reviews 1 3
MMGN Game Of The Year 2015 Results: You decided
Tano 07/01 News 23 12
Sony will offer PS Plus extensions for PSN issues
Gryllis 06/01 News 8 9
UPDATE: PlayStation Network services back online
Tano 05/01 News 2 7
MMGN GOTY 2015 Voting closes Jan 7

MMGN GOTY 2015 Voting closes Jan 7

GOTY 05/01 News 3 7
Year in review: The stories that mattered in 2015

Year in review: The stories that mattered in 2015

Tano 31/12 Articles 1 3

Community Content

#PAXAUS Melbourne Tourist Guide

#PAXAUS Melbourne Tourist Guide

29/10/2015 Blog 11 0

MMGN Updates

Status
Updating..
Username

nattykates is now Level 2!

nattykates 8 hours ago
Username

Dave-in-lk is now Level 8!

Dave-in-lk 19 hours ago
Username

parktaeshi is now Level 4!

parktaeshi 1 day ago
Username

parktaeshi is now Level 3!

parktaeshi 1 day ago
Username

parktaeshi is now Level 2!

parktaeshi 1 day ago
Username

kangle4, MyFragian commented on Special edition 2DS Pokémon Red, Blue and Yellow bundles revealed

kangle4 5 days ago
Username

talka is now Level 4!

talka 5 days ago
Username

commented on MMGN.com in 2016 - Why there is no new content

Booth 6 days ago