Sony says the changing digital landscape of games publishing means there must be a "constant communication between developers and publishers".
Jussi Laakkonen, a Finish games industry veteran, asked a panel at the Casual Connecy conference how "publishing 2.0" can happen.
"All you're describing here is how someone comes in and asks you to open your wallet. That does not happen anymore," said Mr Laakkonen. "A game is an idea. It is data driven. It needs a partnership that goes well beyond a publication date. This panel should be telling me about the new world of publishing."
Sony vice president of developer relations, Adam Boyes, responded by saying that traditional publisher methods were falling behind.
"You're absolutely right. The world is changing. If you don't change, you'll get left behind," he said.
Publishers and retailers are both trying to work out how to distribute games and monetise digital distribution, according to Mr Boyes, as more and more developers self-publish their games online.
Source Venture Beat.
By Gaetano Prestia